is a search engine optimization software program that performs a thorough analysis on any keyword market. And even though it is an enormous program that does a lot of assessments, it is astonishingly user friendly so that even a new webmaster can learn to use it quickly. Many new users have found this tool to be invaluable.

When you open up the program you have 2 options.

* The first one asks what keywords you want to be on the top of the search engines for.

* The second one asks what URL(s) you want to assess.

After you set this you are presented with a screen which will allow you to tweak your initial selection by choosing which search engine results you want to assess.

You can:

* Choose to do a link partner search and find potential link partners with a minimum PageRank and/or with certain words on the page.

* Do the real analysis and do a Backlink and Anchor Text Analysis (BATA) analysis of the keyword(s) or URL(s) you entered in the first screen.

Press a button and let the program do all the work.

When it is done it will present you with your reports that show just about everything about the URLs being assessed, whether it's the Top 10 for the keyword you entered or the complete assessment of the URL(s) you entered. Now every detail about this particular market is immediately presented to you.

* The page's PR
* The Alexa rank
* The title of the page for each backlink
* The number of links pointing to it
* The number of unique domains linking to this page
* The PR of each backlink
* The anchor text of each backlink
* The main keyword focus of the page for each backlink
* The IP address of the backlink
* and a ton of other useful information I use on a daily basis'

Then it provides you with very nice summary reports at the bottom showing you:

* The percentages for anchor text for the backlinks
* The number multiple-linking IPs and multiple linking domains
* And tells you whether this site is likely buying its backlinks or using a classic link exchange campaign.
* And most importantly is actually tells you the steps you need to take to get a top result for this keyword.