We live in an especially symbolic world. Symbols bypass our thoughts and our logic and they affect our perceptions and behaviors.
Take gold, for example. As one of the world's most precious metals, gold is very symbolic of wealth and success. Countless stories are told of the search for gold. But if you stop and think about it, there are other precious metals that are harder to find and far more precious. Gold just holds a certain symbolism; it denotes success and wealth.
Symbols can also help us understand and feel a message without actually having to undergo the experience. For example, a skull and crossbones on poison says it all-we don't have to ingest the poison to understand the fatal experience it can cause. The simple symbol of a red stop sign triggers an automatic response. For many, the sight of a police car on the highway will also trigger the automatic braking response.
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Think of these symbols as you read the list. Pay attention to the feelings, memories, attitudes and experiences they trigger in your mind: - Crucifix
- Star of David
- Statue of Liberty
- World Trade Center
- American flag
- Swastika
- Military uniform
- Olympics
- Wedding dress
- Christmas tree
When you are trying to mold attitude as a persuader, it is useful to know how symbols shape the attitudes of your audience. Make careful study and research of the symbols you want to use before you employ them. If used well, they will influence your audience's feelings and behavior to your benefit. Marketing and advertising executives use symbols in a very sophisticated way to manipulate consumers. For example, did you know that the average child recognizes McDonald's arches before s/he is even twenty months old? There are symbols of freedom, symbols of success and symbols of poverty. Find and use the symbols you need to create the proper association with your prospect.
Conclusion
Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others. |
