Cinch your success with 8-second leaders! Step into the saddle and ride to the buzzer but first, get outfitted for success. Some things are necessary to have on hand in order to be prepared for coming out of the chute. No cowboy worth his chaps would step onto a horse without the right attire. Nor should you step into the marketing arena without the right stuff.

1. Confidence.

Never enter the Marketing Zone without your confidence. Open up your mind and visualize success. See yourself as you achieve your goal, confident, assured, and powerful. Once you see yourself as successful, your eye is set on the goal, and you are half way there, you cant miss. Keep your goal in sight and your mind on the outcome.

2. Attitude

An I can do anything attitude has taken many a cowboy past the eight-second buzzer to a successful ride. If you believe you can do it, you can. Put on your thinking cap, and repeat after me I can do anything, I can do anything, I can do anything. You can be the marketer at the top of the heap, you just have to keep that winning attitude in place.

3. Poise.

The position you choose to take on any given subject, can give you a needed edge on success. Stand up straight, face your adoring audience, and look your challenge in the face. Eyeball to eyeball, you can face the challenge down and succeed. Be fearless, step up to success with a smile and a winning gaze. Market yourself first, the product will be sold on your word.

4. Power

When a cowboy steps into the chute hes fully aware of who is in control. He must stay in control to stay on top of the horse. If he looses control, he will be trampled beneath heavy sharp hooves (and just between you and me, that dont feel so good). There is no alternative, he must keep the power and remain the leader. You have the same need to stay on top, keep your power, and lead in the market place. Lead your client into a position to buy.

5. Enthusiasm

It takes more than a little shuzbott to make your dreams come true. You have to have enthusiasm to get through the door and onto the show room floor. Once you are there, enthusiasm will keep you in front of your audience and moving toward your goal. Be enthusiastic, stretch and cheer to reach your goal.

Eight seconds Rule. Your audience buys within the first eight seconds. If you have the confidence, the attitude, poise, power, and enthusiasm to present yourself well, your product will sell.

The chute is waiting Go kick some butt

Copyright 2005 Jan Verhoeff