Why does nothing push your expertise more than a book?

A book will push you further along the path to being an expert for various reasons. First, the book will contain comments from others in the form of testimonials which creates an aura of you as the expert. People tend to to put more credence into what others say about you than what you have to say about yourself. Second, a book means that you have put a lot of thought and effort into planning and expanding on your expertise. The book verifies that you really are the expert. Third, a book goes beyond your events and seminars, it is available to others that are in various parts of the country or the world. This even further emphasizes your expertise.

If you put on an event such as a seminar and place the title of your book on the advertising, you will likely obtain more attendees and, even better, you will obtain more sales for your book. If you decide to write a book, you must remember that it does take a lot of hard work to research your topics and place them into an understandable format. It is not a project that many can complete in a short period of time. It will take perseverance and scheduled time to get it completed.

I use a well tested formula for writing books (I have written over one hundred books, some of them in very technical subjects). Using a formula eases the writing process but it still does not replace research and ability. You may find that hiring a ghost writer or being coached by a professional will help you get there.

The important message here is that a book will substantiate who you are even if you say you are in the process of writing the book and it is not published yet. If you do say that, make sure you give a publication date that is realistic and that you can accomplish. Do not go talk about or mention such items unless you are serious as it may put your business relationships in jeopardy.