Let me ask you, 'How many newsletters have you subscribed or 'Opt In' to?"

More than a few, I bet. You've either subscribed for the free bonus or at a site that has stirred your interest.

And when you subscribe, you're expecting a useful newsletter in your 'In Box'...I repeat 'Useful', something that will add value to your life.

Every successful online businesses publish high quality, useful newsletters. Heavy Weights, such as Terry Dean, Jim Edwards produce 'Top Notch' info resulting in a large following that produce results.

Why? Because they provide no 'Fluff', just straight to the point facts.

So today, I want you to consider starting a newsletter, just like this one you're reading. With a newsletter, you can be creative and add your own style and personality.

Here are 7 reasons why you shouldn't wait any longer:

1) It's a cheap and easy MARKETING strategy.

Using an auto-responder(a sequential follow up system) will automate all the process. At a click, you can broadcast your message to your list almost immediately.

2) Builds credibility and name recognition.

With your own work, you showcase your knowledge and skills to your audience.

And the more familiar someone is with you, the more likely they will trust you and respond to.

Everyone has a favourite eZine or two, including myself. This is due to the quality of information and the product you desire.

That's the POWER of eZine communication and marketing. It continually cultivates and build the relationship between publisher and subscirber.

3) Best of all, newsletters are sent to people who have requested to be added onto your email list, a hungry audience.

This list will be most responsive to what you have to say.

And it's never an unsolicited email (or SPAM).

4) An eZine lets you grow an Opt In List to market to repeatedly. It's the best way to CAPTURE that email address and name of visitors to your website and eBook.

5) A USEFUL eZine will spread the word about your online business. It's FREE VIRAL when readers pass it onto friends, colleagues and business partners!

6) A USEFUL eZine allows you to conduct Joint Ventures with fellow publishers. This gives you another opportunity to cross promote each other's eZine to GROW each partner's list!

7) A USEFUL eZine allows you to promote your offer (or affiliate links) in a subtle way to readers with value and follow up marketing.

8) A USEFUL eZine gives you the option to sell 'AD' space.

Don't fall into the trap of turning your newsletter into a sales letter, that is, pitching every product that is out there to earn a dollar.

Like an eBook, focus on sharing 'Quality' info that will 'Benefit' your subscribers, and give an honest view of products and services.

If you do, people will be hanging onto every word in your newsletter, and will be reaching out for their wallets.

Not only that, because you're providing quality, your reputation builds, AND your list will grow and grow.

And then you can really 'Milk It' till the last drop.

Useful = Credibility = MASSIVE online exposure = Happy Subcribers EQUAls More Dollars!

Every successful online business has one.