You have a company and want to establish an online presence?
Then you'll need to learn what to look for when working on
probably the most important aspect, the website design.

When considering a website design there is one rule of thumb
that you have to have in mind, simple is better. You don't want
to get you visitors lost with a too complex layout, or with a too
complex website design. It's also very important to understand
the market and how you want your company to be perceived.
The design of your website will leave an impression to your
visitors, make sure it's the right one.

Your company and website will have to have a logo. As many
colors as you wish can be used in the logo design but a maximum
of four are recommended to make the printing on business cards
easier and inexpensive.

Think if entertaining the website visitors improve the success of
your website, by entertaining I mean moving objects or pictures,
floating text etc. This decision depends on your audience and on
the purpose of the website. There are a lot of tools that can be
used on your website, the hard part is choosing the ones that fit
with the audience and goal of your website. Flash is one example
of a commonly misused tool, while a flash website design or
layout might be cool, it might not be best for your website goals.

You'll have to be careful when choosing the person that will
design your website, you might get along a lot of designers that
claim to be qualified but with no real experience, you should ask
to see some examples of previous work. You should also ask
your website designer about the following: possibility to
manually write HTML code, if he can work with JavaScript
or such languages, create and optimize META-tags for search
engines, create forms and other interactive content and if he
can work with websites in a secure environment. Your website
might not need all these features, but any decent website
designer should have these skills. Lacking any of those skills
might mean that they are not sufficiently qualified.

If you want a professional looking website design you'll have to
hire a good designer that will work with you on the website
from start to finish and will also be available if you'll need
changes or updates to your site in the future.

Article written by Dalvin Rumsey.