In order to sell your home, you must pay careful attention to five key factors. Here is a summary of what you should expect to hear from a prospective real estate agent who is seeking to earn your business...

A Great Marketing PlanAfter I study your home and the comparable homes in the area, I will present you with the most comprehensive marketing plan available. I will show you how I will sell your home in the shortest amount of time possible. This marketing plan will be custom tailored to suit your home.

I promise to share with you, in writing, exactly what steps I will take to get your home sold. There will be no vague answers or ideas, I will give you a list in writing and sign it when I list your home. I will then give you a weekly report on exactly how I have implemented the marketing plan and a detailed activity report on the weeks activity. I invite your suggestions each week and give you the opportunity to hold me accountable!

Preparing for the MarketPrior to placing your home on the market, we want to make certain that it is as marketable as possible. If we are to get top dollar for your home (and that is our goal!) then we need to wow the potential buyers when they come through the door. I will give you extensive advice on what aspects of your home could be improved in order to leave a good impression on the buyer. There are many little things like painting the front door, pressure-washing the drive and walkways, getting a new door handle etc. that can literally save you thousands of dollars! I will work with you to make sure that we do not miss any details that could cost us the sale.

Priced Correctly Even with the best of marketing plans, the greatest exposure, and a fantastic property, your home will not sell if it is over-priced. In order to price a home correctly, I will do a full market study for you that shows the localized price trends as well as the comparable homes in your immediate area that have sold in the past two years. I often also recommend a full appraisal report on your home prior to placing it on the marketthis is key to giving us the upper hand on negotiations and also can prevent a last minute disaster if our buyers appraisal were to come out lower than our contract price! Remember, Atlanta has the highest rate of mortgage fraud in the country and you need to be protected!

Professional Negotiating So, we priced your home correctly, we prepared for the market until it sparkled, we implemented my fantastic marketing plan, and now we have a buyer who would like to buy your home.so now what?

Well, that buyer will most likely make you a low offer to see how much they can lower the purchase price. If you hire somebody to sell your home that does not have top negotiating skills, then you have just lost a lot of money!

I believe that one of the most important jobs that a real estate professional has is to negotiate ruthlessly in your interest. Your agent may be great at marketing, wonderful at presenting your home, or have a well-known name, but if your agent has anything less than stellar negotiating tactics, then it could cost you tens of thousands of dollars!

One of my greatest strengths is the fact that I am a professional negotiator with natural skills that will save you tens of thousands of dollars! Negotiating for you is perhaps the most exciting part of my job and I truly believe that it one of the most important aspects of selling your home.

The negotiating does not start when we get an offer, it starts when we first design the marketing plan. I will share with you many small things that can be done at the start which will greatly improve our negotiating position down the road!

Trust Lastly, but very important, is trust. In order to have a successful relationship, you must be able to trust me, and I must be able to trust you.

If all of these factors are paid close attention, then you will sell your home quickly and for top dollar!